Try and use verbs, especially to start sentences. For example, "Beat hayfever with Villox!" instead of "Villox is the cure for your hayfever".
That's a most basic example. Take it a step further and try and paint a picture in the reader's mind by using synonyms and a good thesaurus.
Google.com and Apple.com are two good sites to explore great copywriting on. They are masters of using verbs, particularly Apple. Every heading there starts with a verb, without fail. This is also a great page - http://www.google.com/intl/en/options/index.html - look how their products are explained in only a few words.
Everything relating to affiliate programs and merchants.
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