Google's Gettin Pricy!

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Google's Gettin Pricy!

Postby Jackle32 » Sun 30 Jul, 2006 12:23 am

whats the deal with google's massive rise in prices?
it just seems to be getting rediculous, ads that were successfully advertised for 5-10c are now getting up to around $5-10?

is there any news on when it might settle down or is it just one of those things thats going to keep going?
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Postby PageAd » Fri 04 Aug, 2006 3:08 pm

I'm new to Google Adwords but it definately seems as though they are targeting niche products/ideas and raising the minimum bid. I've mostly seen $5 and $10. Although I'm trying really hard, I don't really understand Adwords that well. Is there a link between how the min bid is set and the number of sponsored ads shown for each niche or keyword? I've noticed that the fewer the amount of sponsored links and the higher the amount of sponsored links, the higher the min bid becomes. Is Google targeting highly searched but scarcely advertised keywords and creating a high min bid? Aaaarrggh!!! I don't get it!!! :x Do you happen to have any advice for me Jackle32 Or anyone else who is inspired to help a newby??
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Postby Jackle32 » Fri 04 Aug, 2006 3:40 pm

Hey "pagead"
i've recently been to a seminar about affiliate marketing through richmastery and they had a section about google. they mensioned a gur called "perry marshall" (supposed to be a guru on the subject). I understand he has a 5 day e-mail course all about google adwords and its got some great learnings in it! might be worth a look, just google him and you should find his website easy enough.
let me know how you get on.
P.S. The name's Chris :)
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Postby maz » Sat 05 Aug, 2006 2:18 pm

This has some decent info on fixing the landing page, one of the main things is a Contact Us and a Privacy Policy page..

http://www.webmasterworld.com/google_ad ... 016719.htm
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Postby PageAd » Sat 05 Aug, 2006 6:21 pm

Thank you. I'll give it a go. I know I'm going to do really well, I don't doubt that at all. I'm going to get all the free resources I can (has to be free because I'm a new mum on a benefit until I return to work) and study them religously to come up with a way to use either adwords or adsense to my advantage. Money and time are certainly not abundant so thanks for the pointers :wink: I have subscribed to many websites for adsense and adwords tips so I have a few things to read in my inbox. I shall keep my discoveries and successes posted!!

Oh.. And my name is Nicky.
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Postby Nick » Tue 08 Aug, 2006 2:06 pm

Nicky,

Google prices are going to these levels because this is what merchants and also some PPC specialist affiliates (generally the former) are prepared to bid for these keywords and key phrases. Do not expect them to go back down because more and more people are using Google for PPC based advertising.

My best advice is if you are trying to bid for these on Google is that you had better have done you calculations correctly or it will cost you a fortune. Basically you must start by working out how much you will make in commission on one sale if it takes 99 clicks that you have to pay for first. Thats what a 1% conversion rate is all about.

I do some PPC work for some of my merchant clients but generally they have the profit margin in the product sale which they can factor this cost into. If you are new to this, my best advice is to build websites with content of some value. If you do this, and do it correctly, the traffic will come to you anyway.
Online and Affiliate Marketing Consultant
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Postby Impacthost » Thu 24 Aug, 2006 9:42 am

Yes what annoys me the most is Adsense CPC has been decreasing dramatically over the past few months (cut in half) while Adwords CPC has dramatically gone up!
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Postby Nick » Thu 24 Aug, 2006 2:16 pm

Google has been generally getting out of control over the last 2 years. Much too full of themselves and their drive to "improve" has seen the quality of the rankings become very poor. Do a search and see many totally unrelated sites coming up on first page.

The market is prime for a new player or for even for MS do a buyout on Yahoo. Google needs some serious competition to bring them back to earth because they have gone from a company that was all about making more info available, to a company that is completely dictating what people see and what they don't.....just as they have openly agreed to do recently in China, where to make sure they could get into the market, they agreed to only provide censored search results that met the Chinese Governments guidelines. What a sell out. :evil:
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Postby maz » Fri 25 Aug, 2006 12:18 pm

Nick wrote:.. they agreed to only provide censored search results that met the Chinese Governments guidelines. What a sell out. :evil:


Lot of that happening unfortunately, just do a search for 'google' at www.chillingeffects.org! Here's one of the most famous - http://www.google.de/search?hl=en&q=ogr ... uche&meta=
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