Watch out for the phone number trick

Everything relating to affiliate programs and merchants.

Watch out for the phone number trick

Postby maz » Wed 23 Feb, 2005 4:53 am

If you're sending traffic to sites as an affiliate, watch out for sites that include an ordering telephone number on the home page.

Easily 50% of your sales could be lost by people that will phone instead of shop online.

In such a situation one must always remember that many people are still not convinced of online shopping, especially people aged say, 35+. So be especially wary on sites that those people might shop at, e.g. bookstore, classical music etc.
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